Thank you for Subscribing to Business Management Review Weekly Brief
Ariane Aboissa, Executive Director, Muriel Aboissa, Operations Director and Michel Aboissa, Commercial Director Michel Aboissa
For brokerage firms, this also means investing heavily in human capital. We need teams that are highly trained, resilient and capable of reading crisis scenarios not only as obstacles, but also as windows of opportunity. The ability to interpret volatility correctly and act efficiently on behalf of the client is what separates a transactional intermediary from a true strategic partner.
Company :
Management
Ariane Aboissa, Executive Director, Muriel Aboissa, Operations Director and Michel Aboissa, Commercial Director
![]()
Ariane Aboissa, Executive Director, Muriel Aboissa, Operations Director and Michel Aboissa, Commercial DirectorWith 26 years of experience at the company and a consolidated career in the oils and fats market, Michel Aboissa has been leading Aboissa’s Palm & Lauric Oils business unit since 2008, developing deep knowledge of oil market dynamics, supply chains, consumption trends, price formation and commercial opportunities. His work is marked by the ability to connect clients, suppliers and strategic partners, supporting negotiations with market intelligence, long-term vision and a strong focus on value creation. Recently promoted to Commercial Director, Michel expands his contributions to developing commercial solutions aligned with industry needs, strengthening relationships and driving opportunities in an increasingly dynamic and competitive market.
Muriel Aboissa
Muriel Aboissa is Operations Director at Aboissa, where she has built a 16-year career marked by strategic vision, leadership and deep expertise in operations, international trade and people management. Throughout her career, she played a relevant role in the reactivation and consolidation of the Soft Oils business unit, contributing to its growth in revenue, profitability and commercial consistency. Her work is defined by her ability to integrate teams, strengthen processes, develop leaders, expand the company’s presence in strategic markets and represent Aboissa at international events, trade fairs and conferences. With a leadership style oriented toward collaboration, innovation and value creation, Muriel contributes to developing sustainable operational solutions and strengthening relationships with the company’s clients, suppliers and partners.
Ariane Aboissa
Ariane has been with Aboissa for 9 years, with a career marked by strategic vision, process structuring and the strengthening of corporate management. Throughout her journey at the company, she has led relevant initiatives for organizational development, including the regularization and improvement of financial and accounting processes, the creation of career plans for commercial and administrative areas and the consolidation of planning practices with leadership teams. Her work has also contributed to expanding strategic partnerships, bringing Aboissa closer to relevant institutions in the sector and developing leaders and teams, while supporting a corporate agenda increasingly aligned with good governance practices, social and environmental responsibility and sustainable growth. With an analytical, restless and continuous-improvement-oriented profile, Ariane plays an important role in building a more structured, productive company, prepared to grow responsibly in a dynamic and competitive market.
Evolving Communication in Markets
Communication is the foundation of our work. In today’s market, where information flows instantly and changes constantly, it is not enough to simply pass data along. The real value lies in having the knowledge, critical thinking and market experience to connect the dots, understand the broader impact of market shifts and ensure that clients and partners remain aligned in real time.
Technology has transformed the way we communicate. Video calls, WhatsApp, artificial intelligence and digital platforms have become essential tools to accelerate analysis, formalize transactions and keep all parties updated throughout the entire process — from pre-sale to post-sale. However, the strategic challenge is not to become distant in a digital environment. Commodities are still a people-driven business, built on trust, relationships and reputation.
Most market information is accessible to everyone, but not everyone has the analytical capacity to turn that information into a real business opportunity. That is where experience makes the difference. For nearly 40 years, our role has been to combine technological agility with human sensitivity, specialization and ethics. Our strategy is not only to deliver information but to provide tailored monitoring and guidance that helps clients save their most valuable asset: time.
Managing Trading Market Complexities
Volatility, geopolitical instability and climate-related uncertainty have always been part of the commodities market. What has changed is the speed at which everything happens. Markets move faster than ever, creating a level of unpredictability that affects not only commodities but virtually every sector of the global economy.
The greatest challenge today is not the existence of risk itself, but the ability to react to it with speed, precision and flexibility. To navigate this complexity, companies need deep market knowledge, close monitoring of global developments and a strong understanding of client behavior and needs.
-
Technology and a data-driven culture are no longer optional; they are requirements for survival.
For brokerage firms, this also means investing heavily in human capital. We need teams that are highly trained, resilient and capable of reading crisis scenarios not only as obstacles, but also as windows of opportunity. The ability to interpret volatility correctly and act efficiently on behalf of the client is what separates a transactional intermediary from a true strategic partner.
Confidence through Clear Information
They are absolutely essential. In fact, timely information and clear communication are among the greatest differentiators of a strong brokerage firm, especially one with global reach, market tradition and deep sector expertise.
In moments of uncertainty, clients need more than market updates. They need clarity, context and confidence. A good broker exists precisely to bring structure and direction to complex scenarios, helping clients make decisions based on reliable analysis rather than noise.
Aboissa’s history is closely connected to the consolidation of Brazil as a global agribusiness powerhouse. Over the years, we have participated in pioneering operations in vegetable oils, built a global reputation and become a reference in developing new brokerage talent. Our active presence at major international events and our direct relationships with key global players allow us to remain close to the market and provide clients with highly informed, customized solutions.
This reach and experience give us the ability to deliver not only information, but assertiveness — helping clients make decisions with greater security, agility and perspective.
The Future of Brokerage
Technology and a data-driven culture are no longer optional; they are requirements for survival. Artificial intelligence and digital tools are already helping brokers automate processes, analyze data more efficiently and scale their daily operations.
However, the future of commodity brokerage will not be defined by technology alone. As AI becomes increasingly efficient, the question is no longer only how much information one has, but how well one can interpret it, cross-reference it and identify real opportunities. Brokers are in daily contact with countless clients and market participants, giving them access to insights and nuances often not publicly available.
The major trend ahead is hyper-personalization. Algorithms can process data, but they cannot fully read what is implicit between the lines: the concerns of a director, the long-term strategy of a company, the risk appetite of a client or the history behind a business relationship.
The firms that will stand out are those capable of using technology as an engine for operational efficiency, while freeing brokers to focus on what AI cannot replicate: empathy, strategic negotiation, trust-building and high-value relationships.
Advice for Smarter Decisions
The most important advice is to choose strategic partners carefully. In a hyper-volatile market shaped by geopolitical tensions, climate events, supply disruptions and constant price fluctuations, operating alone — or relying on superficial intermediaries — can be extremely risky.
Organizations should seek partners that are ethical, reliable and truly knowledgeable about the market. Tradition, institutional strength, technical depth and long-term experience matter. At the same time, companies must invest in technology to ensure the agility that today’s market demands.
In commodities, strong decision-making depends on the right combination of information, speed, trust and experience. Long-term expertise is the compass that helps organizations navigate uncertainty with greater confidence and turn complex scenarios into opportunities.
Company :
Aboissa
Management Ariane Aboissa, Executive Director, Muriel Aboissa, Operations Director and Michel Aboissa, Commercial Director
Description
With 26 years of experience at the company and a consolidated career in the oils and fats market, Michel Aboissa has been leading Aboissa’s Palm & Lauric Oils business unit since 2008.
